S.W.A.T Construction Company

S.W.A.T. Construction is a Georgia-based contractor specializing in framing, drywall, and acoustical systems for commercial buildings. The company had no digital presence, so I created their complete brand identity and website from the ground up, from logo direction and design system to content layout and deployment.

Context & Problem

For over 25 years, S.W.A.T. had built high-quality commercial structures across the Southeast, yet lacked an online identity to reflect their expertise. Without a website or consistent branding, they were invisible to potential clients searching locally for construction partners. The goal was to establish a trustworthy digital presence that communicated their legacy of reliability and craftsmanship.

• No digital footprint or discoverable online presence
• Outdated communication limited to referrals and word of mouth
• No cohesive brand identity across print or proposals

Design & Brand Direction

The design needed to convey professionalism and strength while staying simple and timeless. I built a brand palette based on deep charcoal, clean white, and a signature construction red accent. The typography combines geometric sans-serifs for clarity with subtle contrast in headings to feel architectural. Layouts were designed to feel grounded and symmetrical, using high-quality imagery of projects and clean grid spacing.

• Minimal design language inspired by construction precision
• Strong brand red accent to convey energy and reliability
• Hero imagery framed by geometric grid overlays for visual structure
• Consistent spacing and modular section rhythm across devices

Website Structure & Development

The site was developed using Next.js and Tailwind CSS for clean performance and scalability. I designed custom sections for services, company overview, industry specialization, testimonials, and a contact form. Each block is modular, meaning future service pages can be added easily without refactoring. I also optimized for SEO, accessibility, and Core Web Vitals, achieving 100 on desktop for all scores.

• Next.js + Tailwind CSS for efficient static site generation
• Responsive layout across all modern breakpoints
• SEO metadata and OpenGraph integration for discoverability
• Contact form integrated with Netlify Forms for direct submissions

Outcome

The new site established S.W.A.T.’s digital identity and positioned them competitively among regional contractors. The homepage emphasizes their legacy and service clarity while providing strong visual credibility. Early feedback from clients noted how the website reflected their professionalism and quality of work. The company now references the site in all proposals and client outreach.

• First professional web presence in company history
• Optimized SEO structure for local construction searches
• Consistent lead generation via form submissions
• Strong client feedback on design clarity and brand cohesion